GET MORE

As the global economy changes and evolves, so does the third largest brand in the world.

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BPWATS: Inform YAS‘s 21+ that L&M delivers quality at an affordable price. Emphasis to be put on the intelligence of purchasing L&M as a price / value offering delivering an image that convincingly and clearly illustrates what L&M stands for.

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It was time for L&M to get back to its core volues. True to itself, the ligature held the answer. People do not have to always give up one thing in order to get something more. With L&M, YOU CAN HAVE IT ALL - price and value.

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SOLUTION: Instead of having to choose between this or that, with “&” you can have it all because & IS MORE.

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Two independent things, that normally do not go together, may be wonderful on their own already. But bring them together and they become something extra special, something elevated to yet another level.